George Aivazoglou
Managing Director of NBA Europe and Middle East
National Basketball Association (NBA), United Kingdom
Speaker Bio
With more than 20 years of experience in digital media across entertainment, telecommunications and sports, George Aivazoglou oversees the NBA’s business and basketball development efforts in Europe and the Middle East (EME), focusing on growing the league’s fanbase and business in the region.
Aivazoglou is also instrumental in the NBA’s exploration of a new professional men’s basketball league in Europe that would accelerate the growth of the game across the continent. In collaboration with International Basketball Federation (FIBA), the new league would be integrated into the current European basketball landscape, with teams also participating in their respective domestic leagues. In addition to permanent teams, the league would offer every club in a FIBA-affiliated domestic league in Europe a merit-based pathway to qualify on an annual basis. As part of the new league, the NBA and FIBA would also plan to dedicate financial support and resources to the continued development of Europe’s basketball ecosystem, including domestic leagues, club team academies, and the NBA and FIBA’s existing programs to develop aspiring players, coaches and referees at all levels of the game.
Aivazoglou, a native of Thessaloniki, Greece, holds a master’s degree in marketing from Athens University of Economics and Business and a bachelor’s degree in international business and economics from the University of Macedonia.
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