Speaker Bio

Yannos Zafeiris is a veteran of future-proof, “phygital” marketing, who operates at the intersection of profitability and creativity - consistently translating brand strategy into measurable growth. With an almost 100% success rate in building seamless consumer experiences, he has led international and national brands through multi-awarded omnichannel campaigns, brand and product launches, and customer-centric transformation initiatives. Today, he shapes Ayvens’ strategic positioning in Greece, driving sustainable mobility adoption within a rapidly evolving regulatory and economic landscape. He serves as a Committee Member at the Advertising Self-Regulation Council of Greece and as a member of the Advisory Board of the University of Piraeus Department of Economics, contributing to the dialogue on sustainability, business transformation, and education. Yannos is a member of the Communications Directors Powerlist 100 by Marketing Week Greece and frequently speaks at conferences while serving as a guest instructor at universities. He is currently the Marketing and Communications Director of Ayvens Greece, the global mobility-as-a-service leader, part of the Societe Generale Group.